Convention & Visitor Bureaus Social Media Post Ideas

It is crucial for the Convention & Visitor Bureaus (CVBs) industry to post social media images as it plays a pivotal role in enabling growth. Social media platforms such as Facebook, Instagram, and Twitter have become powerful mediums for promoting travel destinations. Posting captivating and visually appealing images on these platforms allows CVBs to showcase the unique attractions, landmarks, and experiences their destination offers. By effectively utilizing social media, CVBs can reach a wider audience, attract avid travelers, and increase the number of visitors to their destination. Additionally, visually inspiring images have the potential to go viral, generating buzz and free publicity, further enhancing the image and reputation of a destination. Hence, leveraging social media images is crucial for CVBs to not only increase tourism but also foster economic growth within their community.

Themed visual campaigns involve planning and executing a series of related content posts that revolve around a particular theme or topic. The content is presented in a cohesive and consistent manner, with a primary focus on using images to tell a story or convey a message. Check out some ideas:

1. "Hidden Gems" Series: Showcase lesser-known attractions, restaurants, or scenic spots within your city or region through captivating images. This series can pique the interest of both locals and visitors, encouraging them to explore beyond the popular tourist sites.

2. "Meet the Locals" Series: Share portraits or snapshots of local artisans, business owners, or other community members who contribute to the unique culture of your destination. Highlighting the people behind the scenes can create a personal connection with your audience and give them a glimpse into the local lifestyle.

3. "Throwback Thursday" Series: Dive into your city's rich history by sharing captivating historical images every Thursday. Discuss interesting facts, anecdotes, or milestones associated with the featured image, providing an educational and nostalgic experience for your followers.

4. "Seasonal Delights" Series: Show off the beauty of your destination during different seasons, captivating followers with images that depict the charm and activities associated with each season. Whether it's blooming flowers in spring, colorful fall foliage, or winter festivities, this series can highlight your destination's ever-changing appeal.

5. "Local Food and Drink" Series: Celebrate the culinary scene of your city or region by featuring mouthwatering images of local dishes, unique dining experiences, or signature beverages. Consider collaborating with local food bloggers, chefs, or restaurants to provide insider tips, recipes, or behind-the-scenes glimpses into these culinary delights.

• Photo contest: Organize a monthly photo contest where customers are encouraged to share their best vacation or convention photos on social media using a specific hashtag. The bureau can select a winner each month and offer a small prize or recognition, motivating customers to participate and share their experiences.
• Photo walk or tour: Arrange a guided photo walk or tour in collaboration with local photographers where customers can explore popular attractions or hidden gems. Encourage participants to share their favorite pictures from the tour on social media, tagging the bureau and using designated hashtags.
• User-generated photo gallery: Create an online photo gallery on the bureau's website or social media platforms, exclusively dedicated to user-generated content. Customers can submit their best photos showcasing the destination or conventions they attended, giving them a chance to be featured and appreciated by a wider audience.
• Instagram takeovers: Partner with influential Instagram users, local photographers, or even convention attendees and let them take over the bureau's Instagram account for a day. They can post their own photos and videos throughout the day, sharing their unique experiences and perspectives to engage and inspire others to explore the destination.
• Highlight local businesses: Encourage customers to support local businesses by sharing images of their favorite restaurants, shops, or venues on social media. Create a campaign where customers can tag the bureau and local businesses in their posts, showcasing the thriving local scene and generating user-generated content that promotes the destination and its convention amenities.

One of the best ways you can always come up with new content is to see what is happening in the Convention & Visitor Bureaus industry and create social media content around it. Here are some ideas:

• Idea 1: Meme-style Image Captions: Create visually appealing images with meme-style captions related to hot topics in the convention-visitor bureaus industry. One example could be using a popular movie still with a caption like, "When you finally secure that big convention booking! #CVBWins"

• Idea 2: Infographics: Design infographics with eye-catching visuals and statistical data to highlight the impact of conventions on local economies or showcase the reasons why a specific city is an ideal destination for events. An example could be an infographic titled "Convention Magic" featuring vibrant graphics illustrating the economic benefits of hosting conventions.

• Idea 3: Before and After Transformations: Use visual images to demonstrate the transformation of a convention space or city before and after a major event. This can showcase the potential of how venues can be converted for large-scale gatherings. For instance, create a collage showing a convention center transformed into a vibrant exhibition hall with engaging visuals and a bustling crowd.

• Idea 4: Interactive Videos: Create short interactive videos using augmented reality (AR) or virtual reality (VR) technologies. These videos can allow users to explore convention centers virtually, immerse themselves in the event ambiance, or experience the benefits of hosting a convention in a specific city. An example could be a 360-degree video tour of a convention center with added interactive elements like clickable booths or meeting rooms.

• Idea 5: User-generated Content Contests: Conduct social media contests encouraging attendees at conventions to share their best event photos or videos. Encourage them to use specific hashtags, tag your convention-visitor bureau's account, and give away prizes for the most captivating and creative submissions. This leverages the power of visual content from real attendees. For instance, launch a contest called "Capture the Magic" asking attendees to share their favorite convention moments with a designated hashtag for a chance to win an exclusive behind-the-scenes tour.